As a business owner, you likely ask: “Should I run Meta ads myself?” and “Is it better to hire an agency?” You’re not alone. These are common questions when budgets, time, and skills compete.
In this guide, you’ll learn when DIY works, when agency help is smarter, and why Solva Digital is ideal for paid social media success.
When Is Doing It Yourself a Good Idea?
First, DIY makes sense when you have tight budgets or want full control.
- Low ad spend (< $500 per month). If you just want to test audience response, DIY can work.
- Time to learn. Ads Manager is complex. Yet, with time, you can set up campaigns and track results.
- Simple campaign goals. For example, boosting a post or promoting a sale can be easy to set up.
However, DIY may fall short if you need scale or advanced targeting.
When Should You Hire an Agency?
Next, there are clear benefits to hiring pros.
- Advanced targeting skills. Agencies create lookalike, layered and retargeting audiences.
- Creative ad assets. High-quality video and split testing need design and editing tools.
- Ongoing optimization. Agencies analyze results, adjust bids, and swap creatives quickly.
- Better insights reporting. They provide clean metrics and return-on-ad-spend calculations.
Meanwhile, agencies free you to focus on running your business.
Common Missteps with DIY Ads
Even careful owners make mistakes. Here are typical pitfalls:
- Underutilized budgets. Without optimization, you may overspend with poor results.
- No A/B testing. Ads without testing fail to reveal what really works.
- Ignoring creative refreshes. Audiences fatigue fast. Stale ads stop performing.
- Messy analytics. DIY often leads to confusion over what data matters.
Therefore, know the risks before choosing DIY.
How to Decide: DIY or Hire?
Here is a quick decision guide:
| Situation | DIY Help | Agency Help |
|---|---|---|
| Budget < $500/month | ✅ | ⚠️not ideal |
| Limited time or skills | ⚠️hard | ✅ideal |
| Need fast growth or scale | ⚠️slow | ✅fast |
| Want deep analytics | ⚠️limited | ✅expert |
| Must focus on core business | ⚠️distracting | ✅efficient |
Thus, if you’d prefer to keep control but test ads, start DIY. Conversely, if you need scale and results, agency help is smarter.
Why Solva Digital Is the Right Choice
Selecting Solva Digital means you get an expert partner, not just an ad manager.
- Customized strategy. We tailor campaigns to your business goals.
- Creative excellence. Our team delivers high-performing video and image ads.
- Smart optimization. We manage budgets, test ads, and improve ROI every week.
- Clear reporting. You’ll receive clear metrics and insights that matter.
- Holistic support. We combine paid ads with ongoing social media marketing.
Furthermore, we handle ad fatigue, campaign scaling, and monthly reviews, so you don’t have to.
Next Steps for Business Owners
Ready to decide? Follow these steps:
- Define your ad goals and monthly budget.
- Estimate your time for managing campaigns.
- Set a trial period (DIY vs agency).
- Track results for cost per acquisition (CPA), conversion and ROI.
- Adjust based on what you learn.
Overall, give yourself a fair test, but know when to bring in help.
Book a Free Paid Media Strategy Call
If you want to learn more or test your ads, we’re here to help. Book a free 30‑minute call. We’ll audit your account and share quick wins.
Schedule your free strategy session with Solva Digital to Book a Call